Talking Oprah, Meat Processing, and Consumer Relations

Lisa Ling visits Cargill

Reporter Lisa Ling visits with Cargill's Nicole Johnson-Hoffman about beef processing.

Parts three and four of my series with Cargill Director of Communications Mike Martin and Assistant Vice President Nicole Johnson-Hoffman is up at Feedstuffs and Feedstuffs Foodlink.

This four part series covered Cargill’s experience welcoming a television camera crew into its Fort Morgan, Colorado, beef processing processing facility and subsequent appearance on Oprah Winfrey’s daytime television program.

I discussed the episode, and the myriad reasons agriculture producers and public relations professionals should take notes in back-to-back Feedstuffs columns. You can read my initial reaction, before I watched the episode, here. Then, read this week’s column, my follow up after having watched the program.

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About Andy Vance

Grains and Biofuels Editor at Feedstuffs, the weekly newspaper for agribusiness, and resident blogger at BeefProducer.com. If the pen is truly mightier than the sword, I may be the most dangerous man I know...

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